Privacy Policy

FLORINE ONLINESM PRIVACY POLICY AS OF 1/23/04.
Florine OnLineSM is owned and operated by The M & L OnLine L.L.C. We may collect two types of information about users: personal information (as described below) and aggregate information (such as information about how many users log on to our sites on a daily basis).

PERSONAL INFORMATION
Personal information is collected when users voluntarily register for membership services. These services include receiving electronic newsletters, using community and communication services, answering surveys, member weight records purchasing items, and entering contests and other promotional opportunities provided on Florine OnLine. We may collect personal information from you in other areas of our sites, including, without limitation, Ask Florine. We also collect e-mail addresses from users who send us support mail, request support, or send emails containing questions, forum entries and personal stories and achievements that you wish to share with others.
The information we collect may include:
Full Name
Street Address
City
State
Zip Code
Email Address

We also collect other personal information that you voluntarily provide to us through entries in Ask Florine.
We also do not warrant or represent that the information you submit to Florine OnLineSM will be protected against interception, unintentional loss, misuse, or alteration by third parties. See Terms and Conditions.

AGGREGATE INFORMATION
One method of collecting aggregate information about your activities online (such as the pages you access most frequently or the search terms you enter), and information volunteered by you (such as survey or registration information), is by tracking Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers that deliver the Web pages to you automatically identify your computer by its IP address. When you request a page from one of our sites, our servers log your IP address.

The M & L OnLine L.L.C. and Florine OnLineSM may record IP addresses for the purposes of system administration and to provide aggregate data to advertisers about the volume of use on our sites. We also create aggregate reports on user demographics and traffic patterns for advertisers and partners. This allows these parties to advertise more effectively, and allows you to receive advertisements that are most relevant to your personal interests. An advertiser will not know that you clicked its advertisement unless you voluntarily and explicitly permit us to provide such information.

USE OF COOKIES
The M & L OnLine L.L.C. and Florine OnLineSM may use “cookies” to record information. A cookie is a small data file that Web sites store on your hard drive when you visit them. Cookies allow us to measure activity on our sites. Cookies allow us to determine which areas and features of our sites are most popular by measuring user activity. This information allows us to make improvements and updates to improve your experience. The M & L OnLine L.L.C. and Florine OnLineSM do not use cookies to retrieve any information from your computer.

Most browsers are set to accept cookies. If you prefer, you may set your browser to refuse cookies or to alert you when cookies are being sent. However, some parts of our sites may not function properly if you choose not to accept cookies.

You may occasionally get cookies from our advertisers. The M & L OnLine L.L.C. and Florine OnLineSM do not control these cookies, and they are not subject to this Privacy Policy, the Florine OnLineSM Terms and Conditions or any express or implied warranties by The M & L OnLine L.L.C.

The M & L OnLine L.L.C. and Florine OnLineSM use the personal information we collect to improve the content of our sites; to customize the advertising, content and/or layout of our sites for each individual user; to notify users about updates to our sites or promotional offers or opportunities that we believe will be of interest to users; and to investigate violations of our Terms and Conditions.

The M & L OnLine L.L.C. and Florine OnLineSM may offer free electronic and/or paper newsletters and other promotions as a service to our users.

SHARING DATA WITH THIRD PARTIES
The M & L OnLine L.L.C. and Florine OnLineSM may share aggregate and personal information with third parties for advertising and promotional purposes. The M & L OnLine L.L.C. and Florine OnLineSM may also share personal information with consultants and affiliates for internal business purposes and may divulge personal information if such information is subpoenaed or otherwise required by law or regulation, or if The M & L OnLine L.L.C. and Florine OnLineSM believe that a user had committed or may commit unlawful or other acts that may endanger anyone’s health or safety.

Occasionally, we may post the name of a user (for example, a contest winner). The M & L OnLine L.L.C. will notify you of this possibility when you provide your information or, if possible, will notify you when the information is posted.

YOUR DUTIES
You grant The M & L OnLine L.L.C. and Florine OnLineSM all other persons or entities involved in the operation of Florine OnLineSM the right to receive, monitor, retrieve, store and use your personal information, including information which may be privileged and confidential under applicable state and federal laws. The M & L OnLine L.L.C. cannot and does not assume any responsibility or liability for any information you submit or your or third parties’ use or misuse of information transmitted or received.

CHILDREN & PRIVACY
Pursuant to 47 U.S.C. Section 230(d) as amended, The M & L OnLine L.L.C. hereby notifies you that parental control protections (such as computer hardware, software, or filtering services) are commercially available that may assist you limiting access to material that is harmful to minors. Information identifying current providers of such protections is available at the Electronic Frontier Foundation website, Electronic Frontier Foundation, and at the America Links Up website, America Links Up.

The M & L OnLine L.L.C. and Florine OnLineSM encourage parents and guardians to spend time with their children online, and to be familiar with the sites their children visit. At various places on our sites, we ask whether users are under the age of 18 or 13. The WW Group, Inc. relies on our users to be truthful in responding to these questions.

INDIVIDUALS UNDER 13
No information should be submitted to or posted on Florine OnLineSM by users under the age of 13. The M & L OnLine L.L.C. will not provide any personally identifying information about users it knows to be under the age of 13, regardless of its source, to any third party whatsoever. Users under the age of 13 should not participate in contests or promotional opportunities, sign up to receive our newsletters, make entries in Ask Florine or submit or post any other information to Florine OnLineSM.

INDIVIDUALS 13 THROUGH 17
The M & L OnLine L.L.C. requests that children under the age of 18 not participate in contests or promotional opportunities, sign up to receive our newsletters, make entries in Ask Florine or submit or post any other information to Florine OnLineSM without getting permission from their parents or legal guardians. If an individual between the ages of 13 and 17 does so, The M & L OnLine L.L.C. may collect information (including personally identifying information). This information may be used for marketing and promotional purposes and may, with the user’s permission, be shared with third parties. If a user or his/her parent or guardian changes his/her mind with respect to such use, that user, parent or guardian may stop that use by e-mail request to Ask Florine.

PUBLIC AREAS
Information posted to any message boards, Forums, Ask Florine, chat areas, chat rooms, clubs and home pages is available to the general public. Please use caution when posting any such information. All users, especially those under the age of 18, should be particularly careful not to provide any personally identifying information while using any message boards, Forums, Ask Florine, chat areas, chat rooms, clubs and home pages. Users of these services and areas must follow acceptable standards of behavior when posting messages online. The M & L OnLine L.L.C. reserves the right to, but is not obligated to, refuse, modify, edit or delete any content or Submission.

LINKS TO OTHER SITES
Florine OnLineSM may contain links to sites other than our own. Those sites may not follow the same privacy policies as The M & L OnLine L.L.C. and Florine OnLineSM. Such links may be to advertisers, content providers or partners who may use our logo, name or marks. These sites may send their own cookies to you, and may collect information and use it in a way inconsistent with this Privacy Policy. The M & L OnLine L.L.C. does not control the content that appears on these sites. Such sites may contain information that content providers independent of The M & L OnLine L.L.C. and Florine OnLineSM have created, maintained, published, posted or otherwise made available.

The use of any information or materials that you may access at these external sites is purely voluntary. You should not rely on the contents without independent and thorough review of the accuracy, completeness, effectiveness, timeliness and correct sequencing. These external sites may also refer to specific commercial products, processes, or services by trade name, trademark, service mark, manufacturer or otherwise. Unless The M & L OnLine L.L.C. has provided explicit authority, such references in no way indicate The M & L OnLine L.L.C.’s endorsement, warranty (express or implied), recommendation or preference.

ADDITIONAL INFORMATION
No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of The M & L OnLine L.L.C. to intercept or access transmissions or private communications unlawfully or without your authorization. While we strive to protect your personal information, The M & L OnLine L.L.C. cannot ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk.

Under no circumstances, including but not limited to negligence, shall The M & L OnLine L.L.C. be liable for any special, incidental, consequential or other damages, including, without limitation, lost profits, that result from the use of the information or materials on this site, even if The M & L OnLine L.L.C. or an authorized representative of The M & L OnLine L.L.C., has been advised of the possibility of such damages.

The M & L OnLine L.L.C. reserves the right to change this Privacy Policy at any time. Any such changes will be posted online herein. Questions should be directed to Ask Florine.

This Privacy Policy should be read in conjunction with the full Florine OnLineSM Terms & Conditions. All provisions of these Terms & Conditions are expressly incorporated herein.

USE OF THIS SITE SIGNIFIES YOUR UNDERSTANDING AND AGREEMENT TO COMPLY WITH THE ENTIRE PRIVACY POLICY.

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